https://www.goodlife2030.earth/events daily 0.75 2022-04-22 https://www.goodlife2030.earth/events/creatives-for-climate-meetup monthly 0.5 2022-02-14 https://www.goodlife2030.earth/events/8th-adce-european-creativity-festival monthly 0.5 2022-02-14 https://www.goodlife2030.earth/events/cannes-lions-eurobest-young-creatives-competition monthly 0.5 2022-02-14 https://www.goodlife2030.earth/events/mindshare-huddle-2021 monthly 0.5 2022-02-14 https://www.goodlife2030.earth/events/advertising-a-good-life-in-2030-cop26 monthly 0.5 2022-02-14 https://www.goodlife2030.earth/events/ad-net-zero-global-summit-advertising-association monthly 0.5 2022-02-14 https://www.goodlife2030.earth/events/meet-the-co-creators-of-good-life-2030-qa monthly 0.5 2021-12-07 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1638886090030-K2TD50RXEP9T5QG3P3UO/PurposeDisruptors_DumiVisuals-28.jpg Events - Meet the co-creators of Good Life 2030 | Q&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.goodlife2030.earth/adsforthefuture daily 0.75 2025-01-23 https://www.goodlife2030.earth/adsforthefuture/less-is-more monthly 0.5 2022-04-22 https://www.goodlife2030.earth/adsforthefuture/its-me-you monthly 0.5 2022-04-22 https://www.goodlife2030.earth/adsforthefuture/good-stuff monthly 0.5 2022-04-22 https://www.goodlife2030.earth/adsforthefuture/listen-to-citizens monthly 0.5 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645385868389-0DPW9SKHYKH00EM30EXI/tempImagesW1cjW.jpg Adverts for the Future - Listen To Citizens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.goodlife2030.earth/adsforthefuture/category/Soundbites monthly 0.5 https://www.goodlife2030.earth/adsforthefuture/category/Iris monthly 0.5 https://www.goodlife2030.earth/adsforthefuture/category/Adverts monthly 0.5 https://www.goodlife2030.earth/adsforthefuture/category/By+Iris monthly 0.5 https://www.goodlife2030.earth/adsforthefuture/category/McCann+Manchester monthly 0.5 https://www.goodlife2030.earth/adsforthefuture/category/Gravity+Road monthly 0.5 https://www.goodlife2030.earth/latest-news daily 0.75 2023-08-08 https://www.goodlife2030.earth/latest-news/reclaimingthecommercialbreak monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/a7170792-89e3-4cdf-b975-b61d0589f06d/TPD_FS_MU_F1.jpg Latest News - RECLAIMING THE COMMERCIAL BREAK - Make it stand out To mark Earth Day 2023, Good Life 2030 took up a prestigious spot at Piccadilly Circus. https://www.goodlife2030.earth/latest-news/category/Case+Study monthly 0.5 https://www.goodlife2030.earth/citizen-research daily 0.75 2022-03-06 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1635556556348-5Q5LP7RM6ECBH68A0O7I/GoodLife_imagery_hands_other_3-2_HR.jpg Citizen research - WhAT DO UK CITIZENS REALLY WANT? In collaboration with the Insight Climate Collective, we conducted deep qualitative primary research with a cross-section of the UK public to unearth their values and visions for a ‘good life’ in 2030 would be like for them. Informed by Britain Talks Climate’s landmark study, our research investigates beyond the 13% of UK citizens are actively pushing for stronger climate measures and are, as a group, already well known to climate campaigners*. Our research focusses on 3 mainstream UK segments: Civic Pragmatists, Established Liberals, and Loyal Nationals . Together, they make up 42% of UK citizens, and represent a critical group to engage on climate change. * According to landmark study Britain Talks Climate, published by Climate Outreach in 2020, which informs this citizen research. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1632963580909-61CVIX1BM7BVORIS5IIV/ICC+logo.png Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1633031246203-VJW7M4417N18YPQUKL76/ECF.png Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645363789607-HHBTZULX9YEPZ5X1GVSF/Segment%2BSpecific%2BReport.jpg Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645363880409-QU9VSL70VBSD7KYLJP2S/Universal%2BReport.jpg Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645363987651-JEOAKINIRECKE0Z2LI50/Screenshot%2B2022-02-20%2Bat%2B13.31.59.jpg Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645385018616-JZY3SGE4YOCIEK22GP1O/tempImageJII1YA.jpg Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645385043937-34QD8IG5K2V3ZX931O1H/tempImageqAmep1.jpg Citizen research https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645385868389-0DPW9SKHYKH00EM30EXI/tempImagesW1cjW.jpg Citizen research https://www.goodlife2030.earth/contributors daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200202220-LXO09M1EF5O79V15WZKT/Collaborators+1+-+White.png Contributors https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200290970-615ZICS8MOLAAT7P4ZK7/Collaborators+2+-+White.png Contributors https://www.goodlife2030.earth/cop26 daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1632966706531-9JRVSY43U8V68QFL0JZ8/Together+planet+COP26+logo.png COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200202220-LXO09M1EF5O79V15WZKT/Collaborators+1+-+White.png COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200290970-615ZICS8MOLAAT7P4ZK7/Collaborators+2+-+White.png COP26 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645359672957-10JD0XBO1G8MAAB4S0H2/Copy+of+PurposeDisruptors_DumiVisuals-17%281%29.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360416573-CULPVUSCFUBR80LV4Q25/PurposeDisruptors_DumiVisuals-33.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360536201-XVPD227NPD9AOJRM0D23/PurposeDisruptors_DumiVisuals-35.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360609918-6YJ14RUPH5YDUILH7SWQ/PurposeDisruptors_DumiVisuals-26.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360652272-ZAEM95N2GGGTP066FQNC/PurposeDisruptors_DumiVisuals-42.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360696240-ZLYSOS91DJML2DRYDY50/PurposeDisruptors_DumiVisuals-50.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360741509-PWQM1TV2NKEARFI33QWM/PurposeDisruptors_DumiVisuals-48.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360810856-3ZKOYI3T17X7E82N629S/Copy+of+PurposeDisruptors_DumiVisuals-38.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360899103-JFCLLEWS62VJBTSUNSGW/PurposeDisruptors_DumiVisuals-18.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360933603-J1JCR7C6VKBMON3ZKLXR/PurposeDisruptors_DumiVisuals-29.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645361040112-VSLEZ5MA60Z8UC1XNWG8/PurposeDisruptors_DumiVisuals-76.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645361086447-7HI24XWC4P7EYLED2DFV/PurposeDisruptors_DumiVisuals-11.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645361139264-C4TDEZIDDQN58WWYJ0YX/PurposeDisruptors_DumiVisuals-27.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645361187147-QCVKU3QLB5VUDCGYGHBI/PurposeDisruptors_DumiVisuals-6.jpg COP26 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645361240587-BWQX3U4QPHXDO9V1P77G/PurposeDisruptors_DumiVisuals-51.jpg COP26 https://www.goodlife2030.earth/workshops daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1632968278462-OHRS36LL7J8UK9U8LTO0/Group+1Workshop_GL2030.png Workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/9e18b3de-01d1-4889-a3a8-c869ec027060/Copy+of+PurposeDisruptors_DumiVisuals-43.jpg Workshops - PRAISE FOR THE WORKSHOPS "The challenge we are facing can feel overwhelming. This workshop really helped me to reframe the challenge by guiding us to a positive and inspiring vision of what 2030 could look like. This made it easier to visualise the transformation that is required and to understand the role that everyone in our industry has to play in getting us there” – Pauline Robson, Managing Partner at MediaCom https://www.goodlife2030.earth/home daily 0.75 2022-02-20 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1633030456262-G8KRQJ9GFOY7Z7ZLA15K/tegan-mierle-fDostElVhN8-unsplash.jpg Home - WE NEED A NEW VISION OF A ‘GOOD LIFE’ We need to see and feel the reality that many climate change measures improve quality of life for all – giving us a chance to live more connected and meaningful lives. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1633030494888-AFUVN0SIUMNBQ8C8BZEM/unsplash-image-rAtADOlvcos.jpg Home - code red for humanity The latest IPCC* report declared a “code red for humanity”. The scientists all agree we need to half emissions by 2030. To get to a 1.5 degree world by 2050 we need a sharp handbrake turn including our lifestyles, behaviours and attitudes towards consumption. *Intergovernmental Panel on Climate Change https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1633030558711-72WA9GA7ZJMOG2DZHKNH/unsplash-image-XgeZu2jBaVI.jpg Home - THE FUTURE HAS AN IMAGE PROBLEM Everyday people just aren’t connecting to 2030. Collective anxiety about the future is high, but forecasts for 2030 and terms like ‘sustainable living’ and ‘net-zero carbon’ seem over-technical, dull and incompatible with the understanding of a ‘good life’ we’ve been sold for decades. People are struggling to envisage life in 2030. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/2b003737-1bcf-4db6-a560-db65d5566f17/tempImagejJ8wxI.jpg Home - WHAT PEOPLE WANT: CITIZEN RESEARCH This is where the Good Life 2030 project starts. we conducted primary research with the 42% of the UK public to unearth their values and visions of what a ‘good life’ in 2030 is like. The vision was clear: a Good Life now looks like connection not consumption. Connection to self, to others, and to nature. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/77ab465a-1730-4d65-b665-36c127ef20c4/Copy+of+PurposeDisruptors_DumiVisuals-28.jpg Home - COP26 LAUNCH https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/80f407e7-bd00-479f-8ac5-053c0fcddffa/Advertising+is+powerful.jpg Home - ADVERTISING HAS THE POWER TO INFLUENCE A ‘GOOD LIFE’ https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/b82f34a5-0e48-42be-802b-a724f20d5f5d/PurposeDisruptors_DumiVisuals-50.jpg Home - ENABLING INDUSTRY LEADERS TO TACKLE CLIMATE CHANGE Watch our interview with The Drum, which features Purpose Disruptors co-founders Lisa Merrick-Lawless, Rob McFaul and Jonathan Wise alongside 5 of the industry leaders from Iris, Mediacom, Mother and M&C Saatchi. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/6602f72b-eddf-4e9d-a69c-c18305bc18d8/Group+1Workshop_GL2030+copy.png Home - INDUSTRY WORKSHOPS With our imagination partner at New Constellations, a unique series of deep, immersive workshops, which attracted over 100 industry leaders to journey to 2030 and reflect on the transformative shifts needed within the industry to be in service of citizens’ visions of a ‘good life’. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1632949392694-6SMFTVGOG0A6508TJQC4/PD_WHITE.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200323220-YKKFP3SEXOB3X6DY1LLV/Collaborators+2+-+White.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/f6939a33-9b6f-49f0-9da0-5ac30fce7407/IMG_0634.jpg Home - CREATIVE BRIEF & three new Adverts In response to our new Good Life 2030 creative brief – which positions 2030 as the client with a big image problem – over 100 creatives from top agencies Gravity Road, Iris and McCann created 3 new adverts which bring to life the citizens’ visions of 2030. The ads premiered on the IMAX cinema at COP26. The brief has since been used by strategists in agencies in pitches and to inform briefs. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200202220-LXO09M1EF5O79V15WZKT/Collaborators+1+-+White.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1633029868201-7EMV2HIGXLK1U4PZS9ZU/Funders.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.goodlife2030.earth/privacy-policy daily 0.75 2022-04-22 https://www.goodlife2030.earth/imax-films-cop26 daily 0.75 2021-11-16 https://www.goodlife2030.earth/press daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644851725179-RPLOKZDAPE6KVNHHT333/The%2BDrum%2B_%2B16%2BNov%2B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644851805179-ZP2K20Q8YEO5VFETZLPW/WARC%252B_%252B12%252BNov%252B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644851848245-F0FLWFEJK6JX6JV2ZMH2/Little%2BBlack%2BBook%2B_%2B12%2BNov%2B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644852658065-S1OZHETR8JIASGPVP1D0/Little%252BBlack%252BBook%252B_%252B1%252BNov%252B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644852709783-ACSNR81BAKYTPNNKB14L/WARC%2B_%2B1%2BNov%2B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644852796049-FJBT32HVY5S3LUVI5JFH/Campaign%2B_%2B30%2BOct%2B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644852909727-V0PBFPSDIOOQQKZAYEM2/Creativebrief%25252BBITE%25252B_%25252B9%25252BNov%25252B2021.jpg Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1644852970590-P9P9LQL2ED0E58B9HQDT/The%25252BDrum%25252B_%25252B30%25252BOct%25252B2021.jpg Press https://www.goodlife2030.earth/our-people daily 0.75 2022-11-03 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1633029868201-7EMV2HIGXLK1U4PZS9ZU/Funders.png Our people https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200239264-FN0HLLFG9T7YYS4JVF2B/Collaborators+2+-+White.png Our people - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1634200202220-LXO09M1EF5O79V15WZKT/Collaborators+1+-+White.png Our people - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1650578546693-A0XQ3B5747QYA54KHRLF/Lisa-Merrick-Lawless.jpg Our people https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1650578571858-O10AKOP5DAO4AIASOT24/Jonathan-Wise.JPG Our people https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1650578593764-ADN0NZK2KCHNRSWTJ233/Rob-McFaul.jpg Our people https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1651180709989-T3TRF47YPPVER8LO90AL/Ally-Kingston.jpg Our people https://www.goodlife2030.earth/our-story daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/2b003737-1bcf-4db6-a560-db65d5566f17/tempImagejJ8wxI.jpg Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/6602f72b-eddf-4e9d-a69c-c18305bc18d8/Group+1Workshop_GL2030+copy.png Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/88f397de-f78b-4a2d-893b-65e43f251d6c/Creative%2Bbriefing%2Bsession_Image_GL2030.png Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/728b0233-1e93-427f-ae2d-010ed13e7034/Screenshot+2021-11-16+at+18.43.32.jpg Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360480705-OSF95GTI9N09NF0VM0I3/PurposeDisruptors_DumiVisuals-35.jpg Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645360899103-JFCLLEWS62VJBTSUNSGW/PurposeDisruptors_DumiVisuals-18.jpg Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1645361008314-ZIA7N2FC5VIU5UHC27UB/PurposeDisruptors_DumiVisuals-76.jpg Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/19b60d26-b222-45bb-8494-3ab8f750cf19/PurposeDisruptors_DumiVisuals-42.jpg Our story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.goodlife2030.earth/research daily 0.75 2022-04-22 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1650615895642-Z1K7UJ5F456BPN4492HX/unsplash-image-E0AHdsENmDg.jpg Research - Download reports https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/31ca5d19-f8c8-4284-84e4-b08d46051acb/GoodLife_imagery_bird_lake.jpg Research - Key insights https://www.goodlife2030.earth/home-1 daily 0.75 2023-02-14 https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/33169f0c-5d30-4471-a419-4e11a5923a70/PurposeDisruptors_DumiVisuals-11.jpg Home - Our story https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/a70fab06-6b7a-4530-a8c8-c2654c2dc788/tempImageJII1YA.jpg Home - TOOLS & RESOURCES https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/1bc36339-175f-4e35-90e0-be6067f74d6f/Press%2BOption%2B3.jpg Home - Press https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/f183a715-6082-4ef2-a002-0a480e7b4d3e/maxresdefault.jpg Home - Inspiration https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/050409eb-e288-459c-9f52-d51004779b82/PurposeDisruptors_DumiVisuals-76.jpg Home - Our people https://images.squarespace-cdn.com/content/v1/6148e7c1beaeb46c11a5585d/f913882f-38d5-4371-b08e-d12fda5cdbb3/createandsrike.jpg Home - Participate https://www.goodlife2030.earth/inspiration daily 0.75 2024-04-18 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