Our people
Good Life 2030 is a Purpose Disruptors project that has been made possible through the collaborative efforts of partners, co-creators and over 200 contributors from across the advertising industry, as well as climate organisations, think tanks, and government bodies.
WHO ARE WE?
Purpose Disruptors is a not-for-profit organisation, founded by Lisa Merrick-Lawless, Rob McFaul and Jonathan Wise in February 2020. Our focus is the advertising and marketing communications industry. Our vision is that by 2030, the industry has transitioned to only working on promoting attitudes, lifestyles and behaviours that are in line with halving carbon emissions.
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LISA MERRICK-LAWLESS
Co-founder
Lisa has 20 years’ experience in the marketing and communications industry spanning client-side, consulting, training, writing and agency-side. She started her career client-side working on brands including Marks & Spencer, Strongbow, Tetley and Coca-Cola rising to Marketing Director. Following this she consulted, trained and coached leadership teams whilst writing a column for Stylist Magazine. Recently she has been a Strategy Director on Walgreens Boots Alliance in the UK & US, Unilever Europe, Greenpeace, WWF and innocent. In 2019, she graduated Cambridge with a first in Sustainability Management from the Institute for Sustainability Leadership, she is now an assessor on this course.
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JONATHAN WISE
Co-founder
Jonathan has 15 years’ experience as a strategist in advertising, with the majority of this time at JWT London working on Kraft Foods, Nestle, Diageo and Shell. He completed a Masters in Sustainability at Ashridge Business School in 2012. Jonathan also co-facilitates Reclaiming Agency, the UK-based programme, designed for industry leaders to address our climate emergency.
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ROB McFAUL
Co-founder
Rob has over 15 years’ experience in research and insight, mostly at media agency Mindshare working on UK Government, Unilever, Volvo and M&S. He studied Sustainability Management at the University of Cambridge Institute for Sustainability Leadership. Rob also now advises on Mindshare and GroupM response to the climate crisis and is chair of the UK Advertising Association Climate Action Working Group for media agencies.
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Ally Kingston
Creative Lead | Good Life 2030
Ally has over a decade of experience working across creative and planning disciplines in the advertising industry, including AMV BBDO, Gravity Road & KKLD* (now Wunderman Thompson). With a focus on digital & cultural innovation, she blends core brand planner expertise with more playful and platform-first communications campaigns. An alumna of the Reclaiming Agency leadership program, Ally has spent recent years deeply engaged with the climate emergency and exploring the role of advertisers and storytellers in meeting the challenges we share. She is a key contributor to the Purpose Disruptors and now holds a creative strategy role at change agency Futerra.
Our Funders
A very big thank you to the JJCT Charitable Trust for supporting Good Life 2030 as funding partners, and to the European Climate Foundation for funding the citizen research, which is the backbone of this project.
PARTNERS & CO-CREATORS
